Under Armour decreta RFID como necessária

Durante sessão com outros dois varejistas no Big Show 2020 da NRF, a empresa de roupas esportivas enfatizou que a identificação por radiofrequência é fundamental.

 

A identificação por radiofrequência (RFID) é uma tecnologia essencial para o avanço da Under Armour. Essa foi a mensagem de Kathleen Joyce, líder para controle global de estoque da companhia, durante um painel de discussão patrocinado pela Nedap Retail, no Big Show da Federação Nacional do Varejo dos Estados Unidos (NRF).

“Realmente não vemos isso como um prazer em ter”, afirmou Joyce durante o painel. “É realmente uma necessidade levar a RFID ao próximo nível. Sabemos que está chegando e estamos a bordo. Queremos garantir que façamos da maneira certa. Nossos parceiros globais estão entusiasmados com isso. Todo mundo vê o valor. É apenas uma questão de estabelecer as bases certas”.

Joyce disse que os executivos da cadeia de suprimentos da empresa lideraram o esforço de RFID. A Under Armour começou a etiquetar todas as roupas para a temporada de outono-inverno, observou ela, e a função de varejo da empresa assumiu o controle e está liderando o projeto.

De acordo com Joyce, esse gerenciamento de mudanças é fundamental para o sucesso de uma implantação de RFID. “A RFID não é um projeto. É um pilar para as operações avançarem. Sua liderança de cima para baixo – seus gerentes de distrito, gerentes de loja, vice-presidente de operações – precisa detalhar isso para que os gerentes de loja compartilhem esse ponto de vista com os funcionários da loja, dia após dia”.

A Under Armour está focada nos aplicativos de RFID no varejo, explicou Joyce, a fim de melhorar a precisão e a visibilidade do estoque. “Estamos garantindo que estamos configurando nossos sistemas e pessoas para o sucesso”, afirmou. “É uma discussão de transformação operacional em nossa organização. Quando você pensa em todos os dados que o RIFD entrega, podemos ver se há algo no chão ou na parte de trás da casa. Podemos ver quanto tempo os itens ficam nos fundos da casa. Muitas ideias estão surgindo da madeira. Estamos analisando o que podemos fazer com esse novo nível de visibilidade. Como facilitamos o trabalho dos funcionários da loja – e como melhoramos a experiência do cliente?”

Também estava no painel Nate Petersen, vice-presidente de cadeia de suprimentos da Outdoor Voices, varejista de roupas que opera 11 lojas. “Somos uma marca menor”, disse ele aos participantes. “Estamos usando RFID como uma vantagem competitiva. Estamos focados na aquisição e retenção de clientes”.

Petersen disse que a empresa implantou a solução em todas as suas lojas no ano passado. “Estávamos lutando para ter alto grau de precisão de inventário”, explicou. “Nós a abordamos como uma solução para aumentar a confiança em nossas contagens de estoque. Sabíamos que não estávamos fazendo o melhor que podíamos, e sabíamos que essa era a solução”.

Sophie Ecobichon, vice-presidente de finanças da varejista francesa Celio, disse que sua empresa adotou originalmente RFID em 2018 para melhorar precisão do inventário, e que a tecnologia proporcionou uma “grande melhoria”. A empresa agora quer usar os dados de inventário de RFID para melhorar o “clique e coleta” (também conhecido como “compre online, colete na loja” ou BOPIS). “A dificuldade”, explicou Ecobichon, “é que não temos inventário em tempo real em nosso site. Nosso objetivo é disponibilizá-lo em qualquer lugar da empresa e disponível no site. Será mais fácil para a equipe atender aos pedidos”.

O moderador da sessão foi Jeroen Struycken, vice-presidente de desenvolvimento de negócios da Nedap Retail. Struycken pediu aos membros do painel que dessem conselhos aos varejistas na plateia, e Ecobichon respondeu: “Você não precisa perder tempo com ROI [retorno sobre o investimento]. Deve ser uma convicção”. Peterson acrescentou: “Seja grande, vá cedo e vá rápido – esse é o nosso lema”.

Artigo original

https://iopjournal.com.br/

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What is RFID and How Does RFID Work?

What is RFID and How Does RFID Work?

WHAT IS RFID?

 

RFID is an acronym for “radio-frequency identification” and refers to a technology whereby digital data encoded in RFID tags or smart labels (defined below) are captured by a reader via radio waves. RFID is similar to barcoding in that data from a tag or label are captured by a device that stores the data in a database. RFID, however, has several advantages over systems that use barcode asset tracking software. The most notable is that RFID tag data can be read outside the line-of-sight, whereas barcodes must be aligned with an optical scanner. If you are considering implementing an RFID solution, take the next step and contact the RFID experts at AB&R® (American Barcode and RFID).

HOW DOES RFID WORK?

RFID belongs to a group of technologies referred to as Automatic Identification and Data Capture (AIDC). AIDC methods automatically identify objects, collect data about them, and enter those data directly into computer systems with little or no human intervention. RFID methods utilize radio waves to accomplish this. At a simple level, RFID systems consist of three components: an RFID tag or smart label, an RFID reader, and an antenna. RFID tags contain an integrated circuit and an antenna, which are used to transmit data to the RFID reader (also called an interrogator). The reader then converts the radio waves to a more usable form of data. Information collected from the tags is then transferred through a communications interface to a host computer system, where the data can be stored in a database and analyzed at a later time.

RFID TAGS AND SMART LABELS

As stated above, an RFID tag consists of an integrated circuit and an antenna. The tag is also composed of a protective material that holds the pieces together and shields them from various environmental conditions. The protective material depends on the application. For example, employee ID badges containing RFID tags are typically made from durable plastic, and the tag is embedded between the layers of plastic. RFID tags come in a variety of shapes and sizes and are either passive or active. Passive tags are the most widely used, as they are smaller and less expensive to implement. Passive tags must be “powered up” by the RFID reader before they can transmit data. Unlike passive tags, active RFID tags have an onboard power supply (e.g., a battery), thereby enabling them to transmit data at all times.

Smart labels differ from RFID tags in that they incorporate both RFID and barcode technologies. They’re made of an adhesive label embedded with an RFID tag inlay, and they may also feature a barcode and/or other printed information. Smart labels can be encoded and printed on-demand using desktop label printers, whereas programming RFID tags are more time consuming and requires more advanced equipment.

RFID APPLICATIONS

RFID TECHNOLOGY IS EMPLOYED IN MANY INDUSTRIES TO PERFORM SUCH TASKS AS:

– Inventory management
– Asset tracking
– Personnel tracking
– Controlling access to restricted areas
– ID Badging
– Supply chain management
– Counterfeit prevention (e.g. in the pharmaceutical industry)

 

RFID APPLICATIONS

Although RFID technology has been in use since World War II, the demand for RFID equipment is increasing rapidly, in part due to mandates issued by the U.S. Department of Defense (DoD)and Wal-Mart requiring their suppliers to enable products to be traceable by RFID.

Whether or not RFID compliance is required, applications that currently use barcode technology are good candidates for upgrading to a system that uses RFID or some combination of the two. RFID offers many advantages over the barcode, particularly the fact that an RFID tag can hold much more data about an item than a barcode can. In addition, RFID tags are not susceptible to the damages that may be incurred by barcode labels, like ripping and smearing.

From the read distance to the types of tags available, RFID has come a long way since World War II and there is a bright future ahead.

Smart Industries: Logistics Making Industry 4.0 a Reality

We help industries to optimize and automate their production and supply chain management processes by providing real-time visibility to asset and component tracking and traceability.

Logistics applications

 

Returnable Transit Item Pooling

Plastic and metallic containers, roll cages and intermediate bulk containers are stored outdoors, handled roughly and facing washing processes – the RFID tag must tolerate all of the same elements. By giving a unique ID for every single container the reliability and efficiency of handling the whole RTI pool is taken to a new level.

Plastic pallets

plastic pallets RFID Tags Tristar Americas

Tagging plastic pallets requires a robust tag that can withstand the mechanical impacts of forklifts handling the pallets. Carrier family offers both label and hard tag options. Industrial labels are optimal for pallets that offer protective slot for the tag. Hard tags are designed to withstand robust handling when no protection is given by the pallet structure.

Suitable products

Plastic boxes

plastic boxes RFID Tags Tristar Americas

Boxes used to transmit various items from automotive componets to apples share same requirements for the tag. When same tag is recycled in the pool it needs to withstand all the washing processes of box itself. Carrier family offers variety of products designed for harsh industrial use with high end adhesive. eKanban is a specific product to tag VDA compliant plastic boxes in the automotive industry.

Suitable products

ESD boxes

esd boxes RFID Tags Tristar Americas

Tagging challenging materials such as ESD plastic requires a unique antenna design optimized for the material. Confidex portfolio offers VDA compliant eKanban labels for automotive industry as well as ESD label attached directly on ESD material.

Suitable products

Metallic containers

Metallic Container esd boxes RFID Tags Tristar Americas

Confidex products can bring real-time visibility and efficiency on metallic container pooling. Metallic containers are used due to their durability which is expected also from the tag used to identify them. Confidex has a proven history of tagging metallic returnable transit items with several customers. Our portfolio includes various innovative product solutions to meet all the needs of different types of metallic containers.

Suitable products

Post and Parcel

RFID applications to track and trace goods from supplier to customers have become standard in around-the-clock logistics operations. Giving a unique ID for every package and automating the process brings number of benefits, including less incorrect shipments, faster deliveries, better visibility over the whole process and less customer service queries.

Carton boxes

carton boxes esd boxes RFID Tags Tristar Americas

Structure of roll cages often require either a very narrow hard tag (Ironside Slim) or option to hang the tag from metallic wires (Captura). Identifying cages not just improve the efficiency on tracking them but also prevents lost and theft.

Suitable products

 

Challenges solved

Enable Industry 4.0 manufacturing

RFID brings visibility and efficiency starting from managing the prototype parts, enable reduced stocks until the outbound distribution of the finished goods. Confidex tags are designed to endure chemicals, washing and high temperature during the manufacturing process.

Manage logistics and supply chain

Confidex RFID tags enable increased automation in goods tracking at several phases in today’s manufacturing logistic chains.